As with any job, work, or business you need learn to get the job and get the job done. But most important is that you need to constantly learn. I was recently at a retreat and a good friend suggest to his friend to contact me for help. He has a good business making good money, but he had one thing he wanted to do.
He wanted to quadruple their sales! From $250,000 to over $1,000,000.
Nothing wrong with that at all, especially in this tight economy, and growing a business is always a good goal to shoot for. But there was a problem that I found that with one question showed the light on the problem.
You often hear, “You don’t get a second chance to make a good first impression.” But I always look past the first and look at a businesses LAST impression they made on me, I look at the complete experience. Everyone can have a bad day, even a bad week, so it’s a matter of allowing others the flexibility that life does happen.
My wife and I went to the Stapleton farmers market a few weeks ago and we purchased a few things, but what struck me was the differences between how these businesses interacted with us and the crowd that were mingling around their booths and trucks. I watched their marketing and salesmanship, how they attract me as a customer and how they interact with me, and in one case the differences were night and day.
Being an entrepreneur is about loving what you do, but there is more than loving what you do. There is also about building a business. But getting to the business side means you need to understand your market and your ideas, it is this connection that visionaries make with their ideas. They see the BIG PICTURE, but it also has to be communicated throughout the organization.
Watch Larry Tesla discuss how the visit by those at Apple, including Steve Jobs, and what Jobs saw and said.
As you consider starting your own business, you need to consider what your end game will be. Do you want to be a high roller in the high stakes of big business? Do you want to take on something new and exciting technology. Or, do you just want to do just enough so that you can live what most people consider, the good life.
Watch this video by Mark Albion and his parable about the “The Good Life.” It just might change the way you see your startup business.
As an entrepreneur and business start-up we all begin somewhere.
I am on my second book (and a a third and fourth in the wings) and am in the editing stages now and I am starting to consider how my book will look to others, and in this case, how my fonts will look in the book’s interior. A readability issue: How does my text look to the reader?
How essential are fonts to your readers? Very. Read this article A Comparison of Popular Online Fonts: Which is Best and When? to see how crucial your fonts are to your readers. With most graphic artists there are always the titled blog post called “Great pairs” referring to pairs of fonts that go well together, like FontShop’s blog.
I found a quick link to a quick article that as a novice to fonts it broke fonts down so even I can choose between a few choices. The article 19 top fonts in 19 top combinations (and 19 top fonts from graphic artists around the web) is a first start for those that need to buy a clue from their local graphic artist. But better yet, I’m a better informed customer to a future graphic artist now.
As I was thinking this morning, I began with just a short view of this issue, but as you begin to empty your mind with brainstorming idea, the post took on a life of it’s own as I began to think of others. When you think of the familiar saying “The glass is either half full or half empty” describing either an optimist or a pessimist, when you pause and look at it more closely you find that there are opportunities than you originally saw:
- Optimist – The glass is half full
- Pessimist – The glass is half empty
Having read years ago about a restaurant that was having a bad “table” that no one wanted to sit at for their meal, the restaurant decided to change how their customers viewed that one table near the front door and market it specifically to attract a small demographic of their current clientele.
But it’s not just a restaurant’s table, it’s also other aspects of one’s business: product seconds, defectives, etc. Here is what one industry market leader did to change the view of their customer toward imperfect products.